ONE MAN

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Discover why PEARSON PRINTS is the only contact you need for ALL your marketing projects.

PRINT WEB DESIGN ECOMMERCE GRAPHIC DESIGN MARKETING SIGNAGE SECURE HOSTING SOCIAL MEDIA

ABOUT MARK PEARSON

I started working in the printing world in the late 1980’s with a company called Downey’s in Great Yarmouth where I learnt the values of great craftmanship, along with quality, experience, and fully recognising what the customer wanted. This has never stopped, as in my heart these values are what I’ve built my reputation on and what I stand by, I always try to achieve what the customer requires whether it is a large or small job - it doesn’t matter.

During the past 30 years I have been lucky enough to have operated a range of processes such as Die Stamp Presses, Heidelberg 5 Colour presses, Cylinders, Digital, Wide Format, Media Applications and been responsible for production management, sales, customer retention and staff / budget management at a Director of Operations level. As you can see my experience is vast, as is my knowledge of customer needs, and this is what drives me every minute of the day, 24 hours a day, 7 days a week, 365 days a year!

I believe the customer wants as much quality, value, service, and experience for their money, but time isn’t always something they have so I can help clients achieve all of these. By making a quick simple call or email to me then I will work for the client and get the results as speedily and as economically as possible. Money is key to everything we do alongside high standards of service. I can achieve better savings on time, quality, and results so you can sit back knowing your print, print management, design, marketing, website, social media, web hosting, and signage will be safe in Pearson Print’s hands.

I’ve been lucky enough to have worked in Print for the whole of my career and the industry keeps moving at a fast pace with the digital age in which we all now work and live in. But interestingly we should also note that many people still find reading books and magazines/newspapers more enjoyable in print format than digital (eg then put stats next?). More consumers believe they gain a deeper understanding of news stories when reading from print media (65%) over online news sources (49%). In addition, consumers also trust the stories they read in printed newspapers (51%) more than stories found on social media (24%). Many (68%) do not pay attention to online advertisements and 57% do their best to avoid them. 46% would be more likely to take an action after seeing an advertisement in a printed newspaper or magazine than they would if they saw the same advert online. 89% believe that they should have the right to choose how they receive communications (printed or electronically), at no extra charge, from financial organisations and service providers. Switching to digital is not always welcome.

We should aim to understand the value and convenience of the digital revolution and assess what our customer base prefers allowing them to have a right to receive paper-based communications, particularly bills and statements, without penalties, supplementary charges or difficulty. Often it is the most vulnerable/hard to reach members of society that depend on traditional, postal, transactional mail. The move to an online-only society risks leaving older people, the disabled, rural dwellers and those on low incomes disconnected. I can help you assess and acknowledge what may work best for your needs so informed choices can be made.



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